Idea Detail
AdTrace Network
The Pitch
AdTrace Network automates cross-platform podcast ad attribution and reconciliation for networks and agencies. It ingests hosting analytics, podcast player events, RSS metadata and advertiser campaign data, then uses agentic agents to map listens to ad impressions and generate auditable invoices. Key outcomes: accurate ad attribution, automated advertiser billing, and campaign ROI reports. Ideal for podcast networks and mid-market ad agencies struggling with fragmented measurement and manual reconciliation.
- Automated cross-platform ad-play matching
- Auditable invoices and dispute workflow
- Real-time campaign ROI dashboards
The Edge
Differentiator
We combine audio-event matching with purpose-built reconciliation and billing workflows (not just analytics), creating network-level historical data that improves attribution accuracy and hard-to-copy operational integrations.
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